MOBILE PHONES DRIVE SMALL/MEDIUM LCD SHIPMENTS PAST 3.8 BILLION UNITS IN 2007
As the mobile-phone market goes, so goes the small/medium LCD market. Subscriber growth in emerging
regions, combined with replacement and upgrade sales, will drive the mobile-phone market past the 1 billion
unit mark for the first time in 2007, according to iSuppli Corp. Largely because of this, shipments of
small/medium LCDs—i.e. displays smaller than 10-inches in diagonal size that are used in devices like mobile
phones, MP3 players, Portable Navigation Devices (PNDs) and many other products—will exceed 3.8 billion
units this year, up 6.3 percent from 3.6 billion in 2006. Revenue will decline, though, dropping to $19.9 billion
by 2011, falling at a compound annual growth rate (CAGR) of 3 percent from $22.7 billion in 2007 due to
severe price erosion. The graph presents iSuppli’s
forecast of small/medium LCDs for all applications.
“The overall small/medium display market,
which also includes monochrome character-
segmented displays used in digital clocks and
other such applications, is changing to color and
is adopting better-performing, higher-end TFT-LCD
technology,” said Vinita Jakhanwal, principal
analyst, mobile displays, for iSuppli. “The market
for small/medium color displays is set to grow to
^{2006 2007 2008 2009 2010 2011} 2. 1 billion units by 2011, expanding at a CAGR
^{Millions of U.S. Dollars} _{Thousands of Units Source: iSuppli} of 7 percent from 1. 8 billion units in 2006. The
small/medium TFT-LCD market will grow more

aggressively at a 11 percent CAGR from 1. 2 billion in 2007 to 1. 9 billion in 2011.”

Mobile phones are the largest application market for small/medium TFT-LCD displays, accounting for about 67 percent of sub-10-inch TFT-LCD display shipments. Shipments of mobile phones using TFT-LCDs are expected to exceed 835 million units in 2007, up 36 percent from 614 million in 2006, according to iSuppli. The market is set to grow to 1.3 billion units by 2011. However, in terms of revenue, the mobile-handset TFT-LCD market will decline to $10.3 billion in 2011, decreasing at a CAGR of negative 2 percent from $11.1 billion in 2007 due to the price erosion.

For more information on the small/medium displays market, see Jakhanwal’s latest report entitled: Active Matrix TFT-LCD Market to Expand Sharply in Coming Years. To learn more about this report, please visit: http://www.isuppli.com/catalog/detail.asp?id=8793.

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iSuppli Figure: Worldwide Small/Medium LCD Market Forecast

(Millions of U.S. Dollars and Thousands of Units)

4,400,000

4,200,000

4,000,000

3,800,000

3,600,000

Thousands of units

3,400,000

3,200,000

$23,000

$22,500

Millions of US dollars

$22,000

$21,500

$21,000

$20,500

$20,000

$19,500

$19,000

$18,500

Data
Acquisition

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