continued

^{eepn2: Are there any clues in the} invited talk last year at SID, and then read this SID2006 technical program? _{year's papers.}

Atwood: No. It's more of a business question than a technical one. If a big panel company needs to eepn2: ADEAC is a relatively new change its design, the whole dynamic shifts. conference. How is it doing?

Atwood: It really is solving a critical need for North
eepn2: How about the ADEAC program? American display technology. There has been a shift
Atwood: This year’s ADEAC will have lots more LED from display R&D to applications in the U.S. We are
discussion. Attendees want to know where they marketing this conference to people who need to
should and can be using LEDs. Should they be learn about displays—beyond the SID community.
designing and building their own backlight Just about everybody is trying to use displays. The
solutions? What's available from the majors? There problem is that there are lots of choices. It's not as
will be more contributed LED papers for sure. We easy as it looks. There's a demand to teach people
will have a very strong program on back lighting in who are not part of the display community how to
general...not just LEDs but all concepts. use all this great display technology. There is a lot of
effort from SID's exhibitors who want this done right.

eepn2: Fabrication of electronics on the We expect over 500 registrants. We're keeping same glass as the display is a popular prices low, so people doing the actual work can topic in the SID program. afford to go. We think we can enhance the quality Atwood: That's a huge topic. There's a myriad of of product development. It takes a five-year plan to connection problems...the distance and number get a conference off the ground, and corporate of connections, and signal and noise problems. sponsorship is essential!

Laying circuits on glass means fewer bonds of tiny little wires. Bringing down the number of eepn2: How about exhibitors? chips and serializing connections means huge Atwood: We're getting both SID exhibitors and cost savings through improvement in (companies) that come only to ADEAC. There are manufacturing efficiency and reliability. It affects distributors and some component suppliers who small displays too, allowing smaller package come to ADEAC to see their real customers— sizes. It's a dramatic impact all the way around. engineers and designers rather than

For an overview, look at Dick McCartney's researchers.

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